Your succes is our drive!
BnB Promotions supports bed and breakfast owners and vacation rentals with improving their online presentation, and with this stimulating their bookings and reservations. With the help of a tailored marketing strategy and a targeted promotional approach we aim at enthusing and engaging with future guests.
Our marketing support includes all the ingredients needed for the successful promotion of your accommodation. From strategy to web design, from social media management to booking portal registrations and from press promotion to customer relationship: BnB Promotions’ expertise ensures you will stay ahead of competition!
SERVICES

Strategy
“Less worries, more bookings”
Do you aim at an optimized and appealing online and visual representation of your vacation rental? Do you also feel the need to experience less worries and more bookings? BnB Promotions assists in developing a customized and effective marketing strategy that contains all the ingredients needed for enthusing your future guests.
- Evaluation of current presentation and marketing ingredients
- One on One consultation (via Skype 1.5 hours)
- Plan of action with 7 recommendations
COSTING: € 77

Website
“Your online business card”
An appealing website is indispensable for any bed and breakfast or vacation rental. It is the first and most important step in connecting with your (future) guests. Setting up and maintaining a professional website is a time-consuming effort. BnB Promotions supports with both the development of your website and the content management involved. We also assist in optimizing its findability in Google.
BnB Promotions offers an extensive scan of your website for optimization on current devices, followed by our ‘7 recommendations’ on how to improve its mobile presentation. Recommendations you can either work on yourself, or with the additional support of BnB Promotions.
- Quick scan of current website
- One on One consultation (via Skype)
- Plan of action with 7 recommendations
COSTING: € 77
Knowledge of this type of ‘interactive webdesign’ requires specific experience and skills, on which BnB Promotions offers you all the support you need.
- Quick scan of existing website
- Plan of action
- Website design and development
COSTING: from € 350
- Quick scan current SEO ranking
- Keywords inventory
- Website SEO upgrade
COSTING: € 250

Social Media
“Be Social and enthuse your future guests”
Promoting your accommodation and connecting with your audience via Social media is a necessity these days. Being active on social platforms isn’t a question, it is a must! Potential guests are mostly active on a variety of Social Media channels, like Facebook, Instagram, Pinterest, Twitter etc. Therefore the question is: how do you engage with them to begin with and how do you keep engaged once you have connected with your future guests?
It goes without saying that managing your social media channels takes up a good amount of time and energy, on a daily and weekly basis. Time in most cases you can’t spare, so why not ask a professional to create and manage your content? BnB Promotions offers support in setting up your Facebook, Instagram or Pinterest pages, in which we develop an ongoing flow of content that matches with your accommodation and target audience.
- Starters Manual
- Bi-Weekly Newsletter with Practical Tips (10 Editions)
- Bi-Weekly Facebook Live Chat Session
- 24/7 hotline (via Email)
- One one One Coaching * (via Skype / Upon Request)
COSTING: € 250
* This component is subject to a different fee
Social Media is also relevant voor engaging with your (future) guests by enthusing them with appealing content about your accommodation or region. This is important to keep them connected and therefore requires the right tone of voice and frequent posting. Getting the most out of your Facebook, Instagram or Twitter page asks commitment and creativity, which is and can be time consuming.
BnB Promotions offers assistance in managing your social media channels by developing and scheduling content that matches your accommodation and target audience. We will push the reach of your social pages and engage with your (future) guests.
- Maintenance and content management of social media channels
- Coaching session(s) about how to manage your own content
- iMonitoring
COSTING: € 125 (monthly)

Graphic Design
“Get the best out of your visual presentation”
The visual presentation of your bed and breakfast or vacation rental play a significant part in its marketing and positioning. Apart from the use of images, graphic design can enhance the identity and look and feel of your accommodation: an appealing and professional logo or corporate identity, flyer or brochure, newsletter or emailing campaign keeps your visitors connected. BnB Promotions takes the importance of a strong visual identity at heart and offers its support and knowledge on all matters concerning high quality visual design.
- Advice, coordination and / or realization, tailored to:
- Corporate identity and / or logo
- Flyers and / or folders
- Ads and / or banners
- Offline and online
Costing: upon request

Media Exposure
“Additional PR ingredients to expand your reach”
Do you want to make sure that your bed and breakfast or vacation rental appeals to the right target audience? Then it definitely would be worth your while to engage with your audience via additional channels, like booking portals or online and offline media (magazines, bloggers, influencers etc.).
- Booking Portal Registration (max. 3 portals)
- One on One consultancy (via Skype)
- Content creation (text and images)
- Content management
COSTING: € 200
- Booking Portal Optimization (max 3 portals)
- One on One consultancy (via Skype)
- Content management (text and images)
COSTING: € 175
- Inventory (via Skype)
- Content creation
- Active media approach
- Coordination to realize item
COSTING: upon request
COSTING: upon request

Customer Relations
“Embrace guests as business ambassadors”
‘Word of mouth’ and a personal recommendation will always be the best promotional tool to engage your future guests, even long after they’re gone. Even a fully fledged website with relevant information can’t beat a positive review from one of your guests. But how do you get the most out of these opportunities? Which tools do you actually use for creating a customer or ‘guest’ relationship?
BnB Promotions has extensive customer relationship experience and will provide you with practical examples which will turn your guests into ‘business ambassadors’.
We offer our advice on topics to be used, from sharing entertaining facts to details on cultural events, and everything in between. All the right ingredients to grow a more personal connection between you and your guests.
- Newsletter: template design (Mailchimp)
- Blog page / posts: set up and design
- Content- and database management
COSTING: upon request

Volunteer Recruitment
“An extra pair of hands in times of need”
For most vacation rental owners ‘summertime’ does not stand for a relaxing moment of the year, in fact it is the time work needs to be done, guests need to be entertained, the lawn needs to be mowed and so much more. A busy period where an extra pair of hands are most welcome… but how do you find such reliable and suitable support on sometimes such a short notice?
- One on One consultancy (via Skype)
- Content management (text and images)
- Community job / message posting
COSTING: € 150